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Know your customer.

Data is at the heart of good marketing. When data drives your marketing, the average return on investment is a massive 224%!

Irrespective of the statistics, for most brands the key objectives are either to retain customers and build a loyal relationship with them, or create cost-efficient acquisition strategies. Over the last years we have been working with leading Brands to:

- Understand what drives customer engagement.
- Identify what each customer is worth to the business.
- Create data-driven personalization strategies and.
- Help marketing and CRM optimize customer retention & acquisition strategies.

DATA DRIVEN PERSONALIZATION

The holy grail of marketing and advertising is delivering the right message to the right people at the right time.

Whether it’s about recommending a new product/service or building brand awareness, data-driven personalization is reported to bring 5-8 times higher ROI than non-data or bulk campaigns.

 

In the past few years we have been trusted by leading brands and global marketing agencies to:

Browse through our case studies to see real world examples of how we’ve helped customers increase sales and enjoy very high ROIs through data-driven personalisation.

LOYALTY MANAGEMENT

74% of customers state that loyalty programs are a key reason they choose to continue shopping with specific brands.

Influencing customer loyalty, doesn’t require magic, it requires data; data you already have but are not yet using to full advantage.

Successful loyalty schemes are based on the following 3 pillars:

  • Deliver what customers actually want | Data-driven personalization
  • Are value-oriented, offering a variety of rewards at each tier | Algorithmic engagement ladder
  • Are innovative and proactive | Personalized Content and cross platform


We’ve been working with loyalty schemes across various industries including thousands or millions of customers helping them design truly successful and rewarding schemes. Read our Smart Loyalty Initiatives case study for a real world example of how our client designed massive ROI loyalty rewards.

CUSTOMER RETENTION

It costs five times as much to acquire a new customer than to keep an existing one according to Forrester Research.

BACK TO TOP

Harvard Business School makes an even bolder statement that even a 5 percent increase in customer retention can lead to an increase in profits of between 25 and 95 percent.  


Over the last years we have been working with leading Brands  across many industries to:

  • Analyse existing data and identify what drives churn for different types of customers
  • Create machine learning models that classify customers based on their probability to churn
  • Integrate such models in marketing and CRM operations, creating automated signals as to when a customer is highly likely to churn, triggering the appropriate promotion campaign.
  • Measure the ROI of these campaigns and their impact on customer retention and profitability

Sounds interesting?

Get in touch now and we can schedule a free, one hour, consultation. No strings attached.

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